Clik here to view.
Creative Directors – here’s an idea – might be good for a client of yours?
…The Hole Through the Earth… …you’ll see pics that illustrate the idea, once you scroll down a bit… If you have a mobile phone company as a client, maybe they could use this… Or it could work for a...
View ArticleClik here to view.
A Twitter Board – business / marketing idea:
Here’s an idea… (It’s straight out of this two-bean-marketing post.) …A whiteboard, in the shape of a Twitter bird. On it, hand-write a new tweet each day. Prop it by your shop; or in the window; or by...
View ArticleWhat the flup…?
I see all these daft-headed buttons on people’s websites. Sending people away from the websites, and onto a social network. What the flup…? Why would you do that? Ok, sometimes it makes sense; facebook...
View ArticleWhat story should your marketing tell?
You know your product needs story, to sell… So what story should you tell? Because whether you’re selling carrots so fresh they’re still covered in muck, an iPhone app for when the surf is up, or...
View ArticleClik here to view.
9 Ways to Get Ideas for New Products
This morning on a shelf in Tesco’s… I saw a new thing: cheese sticks wrapped in ham. …will it work, sold like that? …I dunno. …might get some people salivating…? I’m a wrap-my-cheese-in-my-ham person…...
View ArticleClik here to view.
What type of advertising works best?
McDonalds, Coke, Bavaria beer – they all build stories in people’s heads – and of course a whole bunch of other products are all about image. You drink the can – not just the beer. Course, you know you...
View ArticleClik here to view.
Selling For People Who Don’t Like Selling
Selling… Unfun? …and anyway: how the heck are you supposed to get somebody from “Bugger off – I’m trying to pick my fingernails in peace here.” To: “Ooo. Where’s the dotted line…?” People used to trust...
View ArticleClik here to view.
How to Price for Profit And Long-term Success
If you sell widgetmacallits at 10 smackeroonies a pop, and if you stick your price up to 15 smackeroonies, you can afford to lose a pile of customers and still make the same money… …only with less...
View ArticleClik here to view.
Why is story so powerful in copywriting, marketing, advertising?
Stories are nailed into our brains right from when we are wee young things. They are how we make sense of everything. From a very early age, we poked around, learned what things are, and linked things...
View ArticleTwo-Bean Marketing
I was talking to two beans the other day. Human beans I mean. But these two peeps run a company by the name o’ Two Beans. Coffee they do. Really good coffee. I love me a good coffee. Love me a good tea...
View Article
